
Another Frankfurt Auto Show update. It is not all about cars! Well, yeah, these accessories still has something to do with Mercedes-Benz cars, but surely, these items are something that you can buy instantly without thinking much of the price. They would also be good souvenir and collection items and if you already have your Mercedes-Benz car, the additional gadgets could pimp it!
Stuttgart/Frankfurt – Trendsetting ideas  for the modern digital  lifestyle, providing fun and entertainment for  people on the go, are  being introduced by Mercedes-Benz through its  Genuine Accessories range  at the IAA in Frankfurt. The Apple iPhone® can  be fully integrated  into the control and display system of vehicles  bearing the  three-pointed star, using a special app to exploit the  capabilities of  the hippest premium smartphone on the market.  Entertainment on the  move, plus access to the internet, are made  possible by an ingenious  head restraint mounting for the Apple iPad®.  New wheel designs are a  further highlight on show at the IAA. The new  items from the  Mercedes-Benz Collection can now also be ordered from the  comfort of  your own home: the Mercedes-Benz Shop is going online, just  in time for  the IAA.
The Apple iPhone® is synonymous with fuss-free  access to the digital  world and to the wide range of attractive  possibilities available  there. And not only is it hip, it is also  considered the most  multi-talented smartphone around. With its iPhone®  Interface Plus  concept, Mercedes-Benz is able to enhance significantly  the  functionality of the communication and information system already   installed in the vehicle, using the iPhone® as, amongst other things, an   external media centre.  At its heart is a control unit developed by   Mercedes-Benz, which is neatly concealed in the glove compartment and   fully integrated into the vehicle electronics. This means that the   iPhone® screen can be seen on the display screen of the audio system,   the audio signals are played through the car’s loudspeakers and the   smartphone itself can be controlled through the car’s rotary pushbutton –   a perfect example of successful integration. And of course all the  time  the iPhone® is connected to the control unit, it will  automatically be  recharging.  The Mercedes-Benz app for the system is  designed  to be used safely and without causing distraction while on the  move.  Developed by Mercedes-Benz specifically for the in-car user, the  app  features a larger display that is ideally suited for use in the  car, as  well as numerous functions that make the most of the many  capabilities  of the trendy smartphone. The app offers: 
-  Holistic integration of social networking  throughout the product  with features including “Like currently playing  media” and “Share your  current destination via Facebook and Twitter”
 -  Ability to route to a destination with a click of  a button, be it a  Facebook event or a Google Local Search result or  your Friends-on-Map
 -  Always be on top of latest posts from Facebook and Twitter via text-to-speech
 -  Seamless selection from on-board media using  Cover Art and  intuitive access to Personalized Radio or thousands of  Internet Radio  channels
 -  Easy access to all contacts from phonebook and other social media sources including Facebook and Twitter
 -  Access on-board media and your personal playlists
 -  “Car Finder”, which guides you back to where your car is parked,
even in an unfamiliar town 
 The Mercedes-Benz iPhone® Interface Plus can be  retrofitted from  summer 2012. The free app will be available for  download from the App  Store at the same time.  
 On-the-road entertainment
 Rear seat passengers will in future have a very  easy way of using  the Apple iPad® as an entertainment centre with  internet access.  Watching films, whiling away the time by playing  computer games or  simply browsing the web will all be possible thanks to  a crash-proof  holder for the Apple iPad®, mounted on the back of the  front head  restraints. The iPad Integration Plus system for rear seat  passengers  can be tilted, or turned through 90°. This convenient docking  station  is an ergonomic solution that makes it possible to use the  Apple iPad®,  with all its familiar functions, in your Mercedes-Benz. All  connection  points are easily accessible. The battery can also be  recharged, using  a separate Apple data cable that links into the  vehicle’s on-board  electricity supply via an integrated USB interface.  Available from 28  September for the iPad or iPad 2. The price: 329 euros* (plus fitting,  incl. 19% VAT). 
 Wheel appeal
 Also being shown at the IAA are the new wheel  designs from the  Mercedes-Benz Genuine Accessories range. For the  M-Class, Mercedes-Benz  is showing at the IAA a 5-twin-spoke wheel in  palladium silver with  high-sheen elements. The contrast between the bare  metal surface and  the painted finish gives the vehicle a stylishly  distinctive and highly  individual flair. Available from autumn 2011, 434  euros* (incl. 19%  VAT) per wheel. 
 Fine miniatures
 There’ll be a gleam in the eye of every collector  when they spot the  new model cars being sold exclusively at the IAA and  through the IAA  Shop. The special limited-edition models of the new SLS  AMG Roadster  are available in a scale of 1:87 (limited to just 500  pieces) or 1:18  (limited to 125 pieces). Both miniature models are  painted matt black  with applications in pure orange (wheels, fins, brake  callipers,  roll-over bar and various interior details). A few discreet  touches of  silver are added by the three-pointed star on the radiator  grille and  boot lid, the slats of the radiator grille and the fuel  filler cap. 25  euros* (incl. 19% VAT) for the scale 1:87, 249 euros*  (incl. 19% VAT)  for the scale 1:18 model. 
 Online ordering
 Just in time for the IAA, the Mercedes-Benz Shop  will be opening  online on 13 September 2011. It provides an attractive  platform for the  presentation of a selection of items from the  Mercedes-Benz  Collection, with changing highlights. Alongside model  cars, covering a  spectrum from the very latest models like the SLS AMG  through to  spectacular classic models such as the 300 SL Gullwing, in a  variety of  different scale versions, there are all sorts of interesting   accessories and items for classic car aficionados, the trend-conscious,   motorsport enthusiasts and cyclists, plus collectors’ items for all  fans  of Mercedes-Benz. Website address: http://shop.mercedes-benz.de 
 Sporty luxury – INSPIRED BY MOTOR RACING
 Mercedes-Benz and TAG Heuer – an unbeatable  pairing of two pioneers  of design. TAG Heuer remains to this day the  first watch manufacturer  to have succeeded in developing luxury  chronographs with unrivalled  precision to a tenth, hundredth and  thousandth of a second. In  recognition of the values shared by the two  brands – innovation,  elegance and sportiness – and of the many years of  cooperation between  them, TAG Heuer and Mercedes-Benz Style have  developed an exclusive  watch, available in a limited edition, which  reflects the high design  standards of both partners.  At the heart of the meticulously  thought-through  design and sophisticated technology of this  chronograph, characterised  by its sleek and elegant lines, is ensconced  a sophisticated TAG Heuer  Cal. 16 (ETA 7750) automatic movement, set  in a stainless steel case  with a diameter of 43 millimetres. The Arrow  Silver finish of the dial  is particularly eye-catching and features the  logos of both  Mercedes-Benz and TAG Heuer. The tachymeter scale and  start/stop button  pick up on the jade green shade used as the special  anniversary  highlight colour to mark 125! years of innovation. The hands are in polished steel.
 The  back of the watch is made of glass, allowing one to see into the   automatic movement, and shows the Mercedes-Benz star as well as the   Mercedes-Benz Style name. The chronograph is water-resistant up to a   depth of 100 metres and features a scratch-resistant, specially treated   anti-reflective sapphire glass face. An anthracite-coloured crocodile   leather strap with a stainless steel folding clasp gives the final touch   to a true collectors’ item, produced in a limited edition of 125.   Available from specialist stores from March 2012. Price 3950 euros*   (incl. 19% VAT).
 Engineering skill par excellence: design concept spectacles to mark 125th anniversary
 As the global franchise partner for Mercedes-Benz  Style spectacles,  Rodenstock brings more than 130 years of experience  and expertise in  the field of spectacle lenses and frames to the  partnership – so adding  yet another facet to one of the world’s most  well-known brands.  At  the International Motor Show in Frankfurt  (IAA), Rodenstock and  Mercedes-Benz are presenting a unique design study  as a highlight of  their successful cooperation: an exceptionally light  pair of sunglasses  in an unusual design, hand-made in pure titanium as a  one-off  exclusively for this occasion.  Inspired by the design of the  Mercedes-Benz SLS  AMG, this is a very special addition to the  Mercedes-Benz Style Eyewear  Collection. The defining stylistic feature  of the sunglasses is the  Mercedes-Benz star mounted on the sidepiece,  produced in an elaborate  coin-minting process. This characteristic is  to be found on all  spectacles in the Mercedes-Benz Eyewear Collection.  The earpieces are  finished in jade green, the special anniversary  colour to mark 125! years of innovation.  In addition to this  stunning design study, six  further pairs of sunglasses and  correction-lens spectacles from the  current Mercedes-Benz Style Eyewear  Collection are being shown at the  IAA. From a pair of sporty,  curved-look sunglasses and some very stylish  aviator shades with screw  detailing, to an exclusive half-rimmed pair  of spectacles in pure  titanium, the range on display demonstrates the  unique quality, at the  very highest level, of this successful premium  cooperation.  A pair of  sunglasses based on the design study should be available from specialist  stores from the autumn of 2012. Further information about the Eyewear  Collection from Mercedes-Benz Style is available online: www.rodenstock.de/Mercedes-Benz
 *all prices valid in Germany


Source: Daimler AG