Monday, June 13, 2011

Maybach's Fate to be Decided by Mercedes-Benz

Maybach 62 in front of Mercedes-Benz Museum, S...Image via WikipediaMercedes -Benz announced that they will officially say whether the luxury vehicle, Maybach, will continue production or not on July 1st. Daimler, Mercedes’ parent company is reportedly looking to either shut it down or revive it by sealing a partnership with British automaker Aston Martin.

In a press statement Dieter Zetsche, CEO of Daimler, said that "there is a higher likelihood to come to a positive decision" as Aston Martin expressed its interest in sharing costs and sharing their production plant in Gaydon, England in exchange of access to AMG and Mercedes-Benz’ parts and engines.

The German carmaker revived the Maybach label in 2002 after investing about $1 billion with hopes of selling around 1,500 cars a year. Unfortunately, it didn’t happen as they sold only a staggering 157 units last year.
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