Configuration programs are springing all over the Internet and with that in mind, the US Mercedes-Benz applied this new marketing strategy, an iPad app that allows users to configure their own CLS. This is an effort to promote the 2012 Mercedes-Benz CLS.
The application is initially available for dealership sales associates, however, they made it available recently through the Apple App Store. Customize your virtual car, get vehicle information plus videos and images and get virtual tours of the car’s interior and exterior. All these features available at the App Store free. So those who can’t afford the price tag of the Mercedes-Benz CLS this is already a great thing to have.
This is not the first time that Mercedes-Benz used the iPad technology as they have already shown new ways of attaching the device in their cars but this is their first time to launch an application and the company is expected to launch more application for different car models throughout the year.
Photo credit: Mercedes-Benz
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